Start a business at 36? Lead a start-up to build a new category in an industry with a big problem but little awareness?
At the height of his career, Sangram Vajre had the calling to pursue a vision that would challenge that status quo and flip the script on his life, career, and for an entire industry.
He was on a mission to solve a problem that sales and marketing teams were facing for years. Only 1% of leads were turning into sales.
Solution: Account-Based Marketing + Courageous Leadership
Account-Based Marketing Definition (2019): An end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and success effort on the pre- and post-sales accounts with the highest likelihood of closing, through data-driven targeting and personalization programs at scale.
Sangram Vajre is the Co-Founder and CMO of Terminus and one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other.
Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.
Terminus was named No. 61 on the Inc. 5000 list of fastest-growing private companies in the U.S., posting a 4,730% growth rate over a three-year period.
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